Saturday, 20 October 2012

Some of the most famous graphic designers 1990s

Paul Rand (August 15, 1914 – November 26, 1996) was an American graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Westinghouse, ABC, and Steve Jobs’ NeXT. He was one of the originators of the Swiss Style of graphic design.
Although his logos may be interpreted as simplistic, Rand was quick to point out in A Designer’s Art that “ideas do not need to be esoteric to be original or exciting.” His American Broadcasting Company trademark, created in 1961, then used by ABC-TV in the fall of 1962, epitomizes that ideal of minimalism while proving Rand’s point that a logo “cannot survive unless it is designed with the utmost simplicity and restraint.
Walter Landor (9 July 1913 – 9 June 1995) born Walter Landauer was a brand design legend and the founder of Landor Associates. He is a pioneer in the field of branding and consumer research. Landor Associates, the company he founded in 1941, has brand consulting and design offices all over the world today.
Probably known mostly for designing the Fedex logo.

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