Flannel, long hair, grunge music, Seattle – the 1992 film “Singles” covered it all.
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Rave flyer from 1995.
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Google evolved quickly, cycling through three logos during 1998 and ’99.
In 1996, Stanford University computer science graduate students Larry Page and Sergey Brin built a search engine that would later become Google. That search engine was called BackRub, named for its ability to analyze "back links" to determine relevance of a particular website. Later, the two renamed their search engine Google, a play on the word Googol (meaning 1 followed by 100 zeros).
Two years later, Larry and Sergey went to Internet portals (who dominated the web back then) but couldn't get anyone interested in their technology. In 1998, they started Google, Inc. in a friend's garage, and the rest is history.
Google's first logo was created by Sergey Brin, after he taught himself to use the free graphic software GIMP. Later, an exclamation mark mimicking the Yahoo! logo was added. In 1999, Stanford's Consultant Art Professor Ruth Kedar designed the Google logo that the company uses today.
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The first Apple logo was a complex picture of Isaac Newton sitting under an apple tree. The logo was inscribed: "Newton ... A Mind Forever Voyaging Through Strange Seas of Thought ... Alone." It was designed by Ronald Wayne, who along with Wozniak and Jobs, actually founded Apple Computer. In 1976, after only working for two weeks at Apple, Wayne relinquished his stock (10% of the company) for a one-time payment of $800 because he thought Apple was too risky! (Had he kept it, Wayne's stock would be worth billions!)
Jobs thought that the overly complex logo had something to do with the slow sales of the Apple I, so he commissioned Rob Janoff of the Regis McKenna Agency to design a new one. Janoff came up with the iconic rainbow-striped Apple logo used from 1976 to 1999.
Rumor has it that the bite on the Apple logo was a nod to Alan Turing, the father of modern computer science who committed suicide by eating a cyanide-laced apple. Janoff, however, said in an interview that though he was mindful of the "byte/bite" pun (Apple's slogan back then: "Byte into an Apple"), he designed the logo as such to "prevent the apple from looking like a cherry tomato." (Source)
In 1998, supposedly at the insistence of Jobs, who had just returned to the company, Apple replaced the rainbow logo ("the most expensive bloody logo ever designed" said Apple President Mike Scott) with a modern-looking, monochrome logo.
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Poster by Keiji Itoh for “Life” exhibition in 1994
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